Speaking at BIOPROSP_17: How should the researcher/founder approach the media?

You've got a brilliant idea. The science is exciting, the results are great, the technology is going to save lives and the start-up has lab space. The next step is to tell the press. But this isn't always as easy as it sounds – not all science reporting is created equal, and not all articles tell the true story. This presentation will look at the good, the bad and the indifferent in science reporting in the popular press, and show you how best to communicate with the press and get your message out to the public.

I will be speaking on this at the Pre-Conference Workshop 1 - Biotech as business: Strategies for success at BIOPROSP_17. This will be held in the beautiful Norwegian city of Tromsø, on Wednesday March 8 2017. The conference focuses on unlocking the commercial potential of biomolecules from marine environments and is a great opportunity to network with new and established businesses, learn about the opportunities of bioprospecting, and see science north of the Arctic Circle .

March 8-10 2016, Tromsø, Northern Norway - brilliant science, Northern lights, dog sledding and networking!